Singapore Airlines reviews business class design after grey-and-yellow backlash
Passengers compared Singapore Airlines' new grey-and-yellow business class to its budget Scoot brand, so the CEO said the design will be reviewed.
Singapore Airlines announced a $2 billion overhaul of its long-haul cabins, including a complete redesign of business class created by BMW Designworks. The new grey and yellow scheme sparked immediate backlash on social media.
Passengers compared it to Scoot, the airline's budget subsidiary. 'It's giving Scoot yellow' became a common refrain.
Critics said the design makes the airline look like it is having an identity crisis, rather than elevating the premium brand. CEO Goh Choon Phong told staff Thursday the feedback will be reviewed.
The airline will explore 'further refinements.' New cabins roll out from mid-2027 on A350 and Boeing 777-9 aircraft.
- $2 billion
- Investment amount
- BMW Designworks
- Design firm
- Scoot
- Budget subsidiary comparison
- Mid-2027 on A350 and Boeing 777-9
- Rollout timeline
Why it mattersA $2 billion investment can be derailed by design perception, showing how brand identity and customer feedback shape major corporate decisions.
AustraliaMelbourne passengers on Singapore Airlines routes will see these redesigned cabins (or further-refined versions) from mid-2027 on the A350 long-haul service.
