Soho House back hunting Melbourne location after South Yarra rejection
Soho House shelved its 2022 plan to open in South Yarra after neighbours objected. Now it is looking for other spots in Melbourne.
Why it mattersIt shows the market for exclusive members' clubs in Melbourne is still growing, even as competition increases.
AustraliaIf Soho House succeeds in opening a Melbourne location, it would add another high-profile international venue to the city's leisure and entertainment offerings, likely competing with existing private clubs.
Corroborated bywatoday.com.au·brisbanetimes.com.au
✓ Claims checked against the source. checked 3 h ago
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