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How Up bank turned surfers and musicians into a word-of-mouth machine
✓ Startup DailyMoney & Work

How Up bank turned surfers and musicians into a word-of-mouth machine

Up founder Dom Pym partnered with Bendigo Bank for compliance, letting a design-and-culture team build an app people love enough to recommend.

Why it mattersFor Australians choosing a bank, it explains why Up users are so loyal; for founders, it's proof that outsourcing compliance can free you to win on experience.

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