Hawthorn ends 19 years of Tasmania guernsey branding
Hawthorn's partnership with Tasmania as a major sponsor ends after the 2026 AFL season, removing 19 years of state branding.
Why it mattersFor Hawthorn supporters, it marks the end of an era. For sponsors, it signals the commercial muscle required to secure major AFL club branding.
AustraliaHawthorn remains committed to Tasmanian communities, but the loss of Tasmania as a sponsor reflects new competition from the Devils entering the AFL in 2028.
✓ Claims checked against the source. checked 2 h ago
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