49ers and NFL reporters rave about Melbourne's coffee ahead of MCG game

San Francisco 49ers players and American reporters are promoting Melbourne cafes to millions of social media followers.

Why it mattersInternational attention from major sports figures and sports media drives tourism and restaurant bookings in Melbourne.

AustraliaVictoria spent $10-15 million to host the NFL games, and American tourists contributed $391 million to the state last year. This coverage could convert thousands of visiting NFL supporters into return visitors.

✓ Claims checked against the source and corrected before publish. checked 2 d ago