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Google sign at the company campus on Charleston Road, Mountain View, California
✓ Google Trends Au NSWTechnology & Tools

Google celebrates September 27 birthday, not its actual founding date

Google was officially incorporated September 4, 1998, but the search giant celebrates its birthday on September 27.

Today Google shows its birthday picture with the original 1997 logo, which founders Larry Page and Sergey Brin called BackRub. The company was actually set up weeks earlier, on September 4, 1998.

The shift to September 27 came in the mid-2000s. In an index war with Yahoo, Google announced a record number of web pages on September 27, 2005.

The date stuck from 2006 onward. Today, September 27 marks when Google showed it could search the world's information, not the legal date.

Billions of users see the birthday picture each year.

September 4, 1998
Incorporation date
September 27
Celebrated date
September 27, 2005
Index announcement date
Larry Page and Sergey Brin
Founders

Why it mattersIt shows how companies can shape their public identity through the anniversaries they choose to celebrate, often picking symbolic moments over technical ones.

AustraliaNo direct Australian effect, but millions of Australian Google users see the birthday Doodle today and may now understand the 23-day gap between founding and incorporation.

✓ Claims checked against the source. checked 44 min ago

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