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SafetyCulture rebrands to Mitti with new AI operations tools
✓ Source-backedTechnology & Tools

SafetyCulture rebrands to Mitti with new AI operations tools

Australian startup SafetyCulture has rebranded to Mitti. The move comes 22 years after founder Luke Anear started it in Townsville, and includes new AI tools for managing workplace operations.

Why it mattersThe rebranding shows an Australian tech company at scale. Mitti now helps large organisations manage their frontline work better.

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