Musicians now celebrate ad deals they once called uncool
Putting songs in ads was once seen as selling out. Now musicians congratulate each other on landing these deals, because they need the income.
Why it mattersIt reveals how the music industry has fundamentally changed, forcing artists to view advertising differently to make a living.
AustraliaAustralian musicians face the same pressures as peers worldwide, making sync licensing increasingly central to how they fund creative work.
Corroborated bytheage.com.au·watoday.com.au
✓ Claims checked against the source and corrected before publish. checked 21 h ago
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