SKIMS' $216 calendar backfires: hair ties instead of bras and shapewear
SKIMS refunded customers for a $216 advent calendar containing little more than hair ties, not the brand's usual bras and shapewear.
Kim Kardashian's SKIMS brand launched a $216 advent calendar this month. The calendar contained little more than hair ties, scrunchies, and keychains instead of the bras and shapewear the brand is known for.
Influencers who unboxed the calendar on social media panned it. US beauty reviewer Kayla Ryan called it the "worst advent calendar ever".
Another reviewer, Henna Ali, said she hoped for an ornament. After negative reviews flooded TikTok and Instagram, SKIMS acknowledged the product "did not meet customers' expectations" and began offering full refunds.
- $216
- Calendar price
- hair ties, scrunchies, keychains
- Main items included
- Kayla Ryan
- Lead reviewer
- TikTok, Instagram
- Platforms
Why it mattersA $216 purchase filled mostly with cheap accessories shows how luxury brands can badly misjudge what their customers actually want.
AustraliaAustralian customers who bought the calendar were among those offered refunds after the product disappointed globally.
✓ Claims checked against the source and corrected before publish. checked 6 h ago
