UK Gen Z ditches screens for vinyl, cassettes and radios
52 per cent of UK Gen Z have built dedicated listening spaces to enjoy music without constant notifications and scrolling.
Gen Z are rejecting digital music streaming in favour of vinyl, cassettes, CDs and radios, keeping their phones out of reach. Almost a quarter actively put their phone away when listening to music.
Older listeners, those in their 60s and 70s, also value radio. It offers companionship without a screen.
The trend is real enough that electronics maker Pure saw sales spike 7,360 per cent after the UK government advised households to keep a battery or wind-up radio for emergencies. The UK radio market is the second-largest in Europe.
Some 51 million adults tune in each week. Almost 75 per cent of UK radio listening now happens on digital or online platforms rather than traditional FM and AM.
- 52 per cent
- Gen Z with listening spaces
- 23 per cent
- Gen Z putting phone away
- Second-largest in Europe
- UK radio market ranking
- 51.1 million adults
- Weekly radio listeners
Why it mattersThe shift shows younger people are actively rejecting phones and notifications in favour of simpler, screen-free ways to enjoy entertainment.
AustraliaNo direct Australian effect yet, but reflects a global consumer trend toward offline listening that may shape product demand locally.
✓ Claims checked against the source. checked 57 min ago
