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Suboo staff left owed $170,700 as fashion label enters liquidation

Sydney fashion brand Suboo entered liquidation on October 2 with about $600,000 in liabilities.

Celebrities including Gigi Hadid, Kendall Jenner and Jennifer Lopez wore the brand. The brand made resortwear, swimwear and occasion wear.

Two staff members are owed $170,700 in unpaid leave entitlements. The company had only $1,854 in cash and $111,852 in stock when liquidation began.

Trade debts included $140,232 to Shopify and $105,162 to Wayflyer, plus shipping costs to DHL and FedEx. The collapse shows the financial strain online fashion brands face.

They struggle managing inventory, shipping and staff costs.

about $600,000
Total liabilities
$170,700
Staff entitlements owed
$1,854.16
Cash on hand
October 2
Liquidation date

Why it mattersThe failure shows a real problem for online fashion startups. These brands face high costs when they try to grow and scale.

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