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Myer targets younger shoppers with 25-brand womenswear overhaul
✓ Source-backedMoney & Work

Myer targets younger shoppers with 25-brand womenswear overhaul

Myer is adding 25 new womenswear labels, mostly Australian. The move targets younger shoppers who find fashion on social media.

Why it mattersYounger shoppers matter as overall spending drops. The way people find fashion has changed too.

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