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Culture & Curiosity
Eminem lost to an Aussie beach brand called Swim Shady, now he's fighting back
The rapper's Australian trademark 'Shady' was found unused for three years, letting Swim Shady keep its name, so Eminem has now appealed.
Why it mattersCelebrity trademark rights have limits in Australia. If you don't actively use one here, a local business can stake a claim to a similar name.
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