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Celebrity sunglasses brand Valley Eyewear collapses into liquidation
✓ Source-backedCulture & Curiosity

Celebrity sunglasses brand Valley Eyewear collapses into liquidation

Gold Coast sunglasses brand worn by Margot Robbie and Chris Hemsworth has failed. Its $600,000 stock is being auctioned.

Why it mattersThe collapse shows that celebrity backing doesn't always save a brand. A new owner could buy the well-known name and start it again.

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