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✓ The Guardian BusinessPower & Policy

Fake testimonials can breach Australian consumer law

The Guardian explains that false customer reviews are banned, even if they are hard to police.

The article says fake testimonials are prohibited under Australian consumer law. It uses a NannyLane Australia example, where reverse image search raised doubts about whether some glowing parent reviews were genuine.

The key point is simple. Businesses cannot rely on fake images or testimonials just because they are hard to catch.

Australian Consumer Law
Law
NannyLane Australia
Business name
$6,600
Penalty example
$30,600
Second penalty

Why it mattersBusinesses risk misleading customers and facing complaints if their reviews or photos are not real.

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