SBS pays $30 million-plus for 2030 World Cup rights
SBS won 2030 FIFA World Cup broadcasting rights for over $30 million after more than 18 million Australians watched this year's tournament.
Why it mattersLive sports are one of the last categories that can draw audiences to TV networks. For SBS to keep the World Cup, it must keep selling ads as sports rights costs rise and traditional TV revenues drop.
AustraliaAustralian viewers keep free access to World Cup coverage on television, guaranteeing the sport reaches audiences who cannot afford pay-TV subscriptions.
✓ Claims checked against the source and corrected before publish. checked 2 h ago
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