Scientists launch OnlyMarms to fund marmot research with viral animal videos
The Rocky Mountain Biological Laboratory created OnlyMarms, a free service showing marmots online. It has earned roughly six thousand dollars in tips.
Why it mattersThe creative approach shows that sharing genuine animal content with the public can fund serious scientific research when regular grants shrink.
AustraliaNo direct Australian effect yet, but Australian conservation labs facing funding pressures could apply similar social media strategies to support wildlife research.
✓ Claims checked against the source and corrected before publish. checked 2 h ago
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