Boxer injury inspired Pet Culture Co's US export success
Australian startup Pet Culture Co's infrared dog products have already secured a major US export order.
Australian startup Pet Culture Co launched in August with infrared dog wellness products. Two of its dog product lines have already secured a major US export order.
The products use Celliant fabric. Celliant is already used in sports recovery and horse rehabilitation.
It regulates temperature and boosts circulation. Co-founder Anne Doyle created the line after her boxer dog Tyson needed recovery support after knee surgery.
The unnamed US company wants exclusive rights in certain areas in North America. This covers the bed, Launch mat, and Lounge mat.
Australia remains the company's main focus, with plans for round beds and car travel mats.
- Anne Doyle
- Co-founder
- August 2026
- Launch date
- Boxer named Tyson
- Dog that inspired it
- Celliant
- Fabric technology
Why it mattersShows Australian startups can reach global markets quickly in the growing pet wellness market.
AustraliaValidates Australian startups' capacity to go global quickly and may spur more innovative pet products for local buyers.
✓ Claims checked against the source and corrected before publish. checked 12 h ago
