Melbourne startup Vudoo raises $22 million to sell products inside videos
Vudoo is a Melbourne adtech company. It raised $22 million to expand its in-video shopping technology. This lets viewers buy products straight from ads without leaving them.
Vudoo started in 2017. Founders Nick Morgan and Andrew Spalding built it to let people buy directly from videos and ads.
You don't need to switch apps to shop. A 2022 Moët & Chandon campaign in Vogue Australia showed how well it works.
Buyers who got champagne through the video spent an average of $140. People shopping online normally spend about $90.
The $22 million Series B funding round is led by US fund Blue Sky Capital. The money will pay for expansion in North America and new shopping tools.
Vudoo has hired executives in New York. The company is targeting retailers who want to sell straight through videos.
The company sees shopping moving away from storefronts. It's moving into the media and content where people already spend their time.
- 2017
- Founded
- $22 million
- Series B funding
- $140 average
- Video buyer spend
- $90 average
- Online buyer spend
Why it mattersIn-video checkout makes buying easier and faster. This boosts impulse purchases. It helps retailer sales grow. Advertisers get a direct way to make money. This is changing how people shop online.
AustraliaAustralian retailers and publishers can now access a US-backed platform to sell through video and AI discovery, potentially lifting sales and engagement with Australian audiences.
