Story one of ten today, about five minutes for the lot

Ikon Park in Carlton, home of AFLW football, on a quiet day

AFLW double-header bombed because almost nobody knew it was happening

An AFLW double-header at Ikon Park drew just 1,931 fans to the first game and 3,892 to the second. Many supporters said they had no idea it was on.

Why it mattersIt shows how poor promotion can waste momentum. AFLW attendance has risen by more than 50 per cent this season. This double-header should have benefited, but lack of marketing threw it away.

AustraliaAFLW is building record crowds, but Sunday's flop shows the league still struggles with visibility compared to men's AFL, limiting growth among fans who would attend if they knew events were on.

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File image: Young female athlete in Rangers uniform catching football

✓ AFL.com.auSport & Play

Hawthorn, Adelaide, Brisbane and Port Adelaide face critical AFLW finals fight

Mid-season pressure builds on four AFLW clubs to secure finals spots as the competition tightens.

Why it mattersWith the finals race wide open, form over the next few weeks will determine whether established clubs like Hawthorn and Brisbane can recover or face missing the eight.

File image: AFL stadium grandstand with crowd and tall goal posts

✓ AFL.com.auSport & Play

Michael Voss: Adelaide must copy Sydney's midfield scramble to beat Brisbane

Three-time Brisbane premiership captain Michael Voss says Adelaide should replicate Sydney's midfield scramble strategy that produced a 53-point qualifying final rout.