Nala bras launch in 22 Myer stores after four years online
Nala, founded in 2022, is now stocked in 22 Myer stores across Australia after operating only online.
Why it mattersCustomers can now try bras in-store before buying, removing a major barrier to online lingerie sales and reaching people who don't shop digitally.
AustraliaNala reaches new Australian customers through Myer's physical stores, reducing reliance on online-only sales and expanding the brand's market reach.
✓ Claims checked against the source and corrected before publish. checked 2 d ago



