Velocity Activewear opens flagship Perth store as fans queue all night
The Perth fashion brand's new Karrinyup store opens Saturday, drawing fans who slept in the car park for first access.
Hundreds of fans camped in blankets and sleeping bags outside Karrinyup Centre on Friday night. They wanted to be first through the doors when Velocity Activewear's new flagship store opens Saturday morning.
The female-focused gym apparel label started by Perth owner Milly Turley in 2021. It closed its first Karrinyup location in October.
Now it has returned with a bigger, more premium store weeks later. The brand runs seven stores across Australia.
Two other Perth outlets are in Butler and Cannington. The company is offering free goodie bags to customers who spend $50 or more.
About 250 packs are for women and 50 for men. These will be available on opening day.
Fans rushed to secure their spot in the queue to snag the limited giveaways.
- 7
- Stores across Australia
- Butler, Cannington, Karrinyup
- Perth outlets
- 250
- Goodie bags for women
- 2021
- Brand founding year
Why it mattersThe overnight wait shows how intense fan loyalty to a young Australian fashion brand has become, and signals strong retail demand for activewear in Perth.
AustraliaA local Perth brand is expanding its footprint across Australia, with flagship stores becoming a drawcard for Gen Z shoppers in major cities.
