One Nation's Victorian candidates left to self-fund election campaigns
Six One Nation candidates in winnable Victorian seats say they are personally funding all campaign materials. The party is providing no support.
Candidates have funded pamphlets, corflutes and roadside banners. The candidates had to contribute $5,500 after preselection.
The party has committed no money. The party will pay them back only if they reach at least 4 percent of first preference votes.
This unlocks public funding for One Nation. Two candidates report that a revenue-sharing arrangement for party merchandise was changed.
All proceeds now go to the party instead. A former Liberal campaigner now volunteering for One Nation said the difference with major parties is stark.
The Liberals spend $100,000 or more on campaigns in key seats. One Nation's candidates front the cash themselves.
Analysis of digital spending shows One Nation has spent only $21,300 on Meta advertising since September. Labor has spent $2.81 million.
The Liberals have spent just under $550,000. Party leader Pauline Hanson and Barnaby Joyce have recently downplayed the Victorian election's importance.
- 6
- Candidates affected
- $5,500
- Required contribution
- $21,300
- One Nation Meta spending
- $2.81 million
- Labor Meta spending
Why it mattersReveals tension between One Nation's strong polling and minimal campaign investment. This raises questions about party priorities and whether it can sustain momentum across states.
AustraliaOne Nation's Victorian campaign strategy signals the party may be prioritising other states and federal politics, affecting the credibility of its challenge in Victoria's 28 November election.
✓ Claims checked against the source. checked 9 h ago
