Kayo extends cricket summer with new broadcast tech launching Friday
Kayo and Foxtel start cricket Friday with new broadcast tech drawing record advertiser interest.
The season starts a month earlier and ends a month later than usual. It begins Friday with the first Australia-England ODI.
It extends through a Test series against New Zealand in December. Advertisers are spending heavily on live coverage and creator partnerships.
Kayo and Foxtel are adding new broadcast features. G-Force measures the physical demands on fast bowlers.
Point of Commitment tracks split-second batting decisions. Match Impact Index shows how much each player affects the game.
The Playbook explores game tactics and strategy. The opening innings of the first ODI is free on Kayo Freebies.
Full coverage continues on Kayo Sports and Foxtel.
- Australia-England ODI
- First match
- Four
- New technology tools
- New Zealand Test
- Final series
Why it mattersExtended summer cricket with new technology makes the sport more engaging for fans. It also makes it more valuable for advertisers.
AustraliaAustralian cricket fans get an extended summer starting Friday with Australia playing England and New Zealand, plus new broadcast features on Kayo Sports.
