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Bye Bambi pulls $90 T-shirt after backlash over 'Help me I'm poor' slogan
Melbourne fashion brand Bye Bambi has withdrawn a T-shirt featuring the phrase 'Help me I'm poor' and apologised after facing social media criticism.
Why it mattersThe backlash shows brands must be careful. Jokes about poverty can hurt their reputation if they seem tone-deaf to real hardship.
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