Salesforce buys Braze for $8 billion in AI marketing deal
Salesforce is buying AI marketing platform Braze for $8 billion. This adds real-time customer engagement tools.
Salesforce is buying Braze, an AI marketing platform, for about $8 billion. Braze shareholders will receive $47.50 per share, a 58% premium.
Braze works with roughly 2,770 customers including Canva, Instacart and Venmo. Braze provides tools to send targeted messages.
It also replies to customer behavior instantly. Salesforce has lacked real-time engagement tools at scale.
This is the latest big bet on AI. Investors worry rapid adoption could reduce demand for traditional software.
The deal is expected to close in Salesforce's fiscal 2028.
- $8 billion AUD
- Deal value
- $47.50 USD
- Price per share
- 2,770
- Braze customer count
- 58.1 percent
- Premium to last close
Why it mattersSalesforce is betting heavily that AI will keep customers loyal. This deal lets it offer capabilities rivals don't yet have.
AustraliaAustralian customers like Canva will gain access to new AI marketing tools through Salesforce's platform.
Corroborated bysalesforce.com·reuters.com
✓ Claims checked against the source. checked 2 h ago
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