Kmart's K Home store in Melbourne opened in June and is performing well. The chain plans to open more K Home stores across the country, selling furniture customers could previously only buy online.
Why it mattersBig retailers are blending online and physical shopping. K Home shows that customers still want to see and touch furniture before buying, which suggests stores remain central to retail.
AustraliaAustralian shoppers may soon have K Home stores nearby, letting them see and buy furniture in person instead of ordering online, with nationwide expansion expected.
Corroborated bythenightly.com.au
✓ Claims checked against the source and corrected before publish. checked 3 h ago
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