Kip&Co opens first flagship store in Fitzroy after almost 15 years
Australian brand Kip&Co has opened its first owned store in Fitzroy. It took almost 15 years of building. The brand grew through e-commerce and 150 independent stockists.
Why it mattersPhysical retail gives the brand a home of its own. This comes after almost 15 years of reaching customers online and through wholesale partnerships.
AustraliaMelbourne shoppers can now visit Kip&Co's store to see the full range in person, signalling confidence in local retail despite challenging market conditions.
✓ Claims checked against the source. checked 1 h ago
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