The AFL's 2026 home and away season reached more than 370 million viewers, marking the highest viewership in the game's history and the sixth consecutive year of growth.
Why it mattersBroadcasters and advertisers view these numbers as validation of the sport's mass appeal, guiding investment and programming decisions across networks.
AustraliaRecord viewership for Australian football means continued investment in televised matches, supporting players' wages and the sport's expansion into emerging regional markets.
✓ Claims checked against the source and corrected before publish. checked 1 h ago
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