Ford returns to Hamilton as Norton Motor Group expands south-west dealerships
Norton Motor Group bought Hamilton Automotive and will open a Ford dealership there.
Warrnambool-based Norton Motor Group has expanded into Hamilton. Norton Motor Group bought Hamilton Automotive, an independent repair centre, from Michael and Michelle Nolte, who ran it for 20 years.
Michael worked there for 40 years total. The Noltes will now lead the new Ford dealership.
Ford Australia first asked for a service point. But the site had room for car sales, so the plan grew bigger.
Norton will watch customer interest over two years before it builds a new showroom. The business now has six staff and will grow.
Norton Motor Group operates in Warrnambool, Hamilton and Horsham. It closed its Stawell dealership in June because it couldn't find enough technicians.
- Michael Nolte
- Business owner
- 20 years
- Years independently operated
- 40 years total
- Nolte's tenure
- 6 employees
- Current staffing
Why it mattersFord returns to Hamilton, bringing new jobs and competition. Norton's growth shows the car market is recovering after a slow start to 2026.
AustraliaRegional Victoria gains a major car brand back and new employment in a sector that struggled to attract workers; the motor industry landscape in the south-west is shifting with new dealerships opening.
✓ Claims checked against the source. checked 1 h ago
