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Pauline Hanson. A close-up photograph of a red-haired woman with green eyes wearing pearl earrings and a pearl necklace, with a serious expression, and blurred figures visible in the background.

Hanson's party distributed Bluey book with violent scenes

One Nation distributed a colouring book featuring the children's character Bluey in violent scenarios at agricultural shows.

One Nation handed out a colouring book at Brisbane's Ekka agricultural show and at the Mount Gambier show. The book featured the ABC's Bluey character in violent scenes.

In one scene, Bluey was held at knifepoint. The book carried an approval message from Pauline Hanson.

Video showed Hanson holding a copy at the Ekka and giving out books at the stall. Asked about the book, Hanson said it was made by the party and its staff.

She refused to say more. The ABC demanded One Nation remove all Bluey references from its Please Explain cartoon series.

The broadcaster is weighing a legal claim over rights to the character. One Nation dismissed the ABC director-general's concerns as politically driven.

Ekka in Brisbane and South Australia fair
Agricultural show locations
2023 and 2024
Cartoon episodes years
Hugh Marks
ABC managing director

Why it mattersThe case tests whether political parties can use copyrighted children's characters and what duty they owe to young viewers' exposure to violence.

AustraliaThe outcome will clarify copyright rules for political campaigns using trademarked characters and may affect how political parties target children.

✓ Claims checked against the source and corrected before publish. checked 3 h ago

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