Finland's puppy livestream hits 1.85 million viewers
Puppy Live, a 24/7 stream of newborn puppies, now reaches 1.85 million viewers and is expanding to Sweden and the Netherlands.
Finland's public broadcaster Yle launched Puppy Live six years ago during the pandemic. The livestream simply shows newborn puppies sleeping, playing and nursing on a purple blanket.
Viewers tune in for hours at a time, with many saying it cuts through stress and anxiety. This year alone, 1.85 million unique viewers have watched with about six weeks of the season remaining.
The show has now sparked a podcast, a prediction game, and deals with SVT in Sweden and a Dutch broadcaster. Slow TV, as it's called in the Nordic region, deliberately avoids drama and algorithms.
Fans say the puppies offer genuine mental health relief in troubled times.
- 1.85 million
- Viewers this year
- 6 years
- Years running
- 20 hours
- Daily sleep hours
- Yle
- Broadcaster
Why it mattersIt shows how public broadcasters can create comfort content without ads or commercial pressure, meeting real human needs for calm and connection.
AustraliaNo direct Australian effect yet, but the model could inspire local streaming platforms to invest in therapeutic, algorithm-free viewing.
✓ Claims checked against the source and corrected before publish. checked 1 h ago
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