Adrian Portelli opens discount grocery store with $99 annual membership
Portelli's LMCT+ store in Deer Park charges $99 yearly for access to wholesale grocery prices and discounted fuel.
Adrian Portelli has opened his first LMCT+ supermarket in Deer Park, western Melbourne. Portelli bought the former IGA store in June.
The membership model mirrors Costco. Shoppers pay $99 per year to access wholesale grocery prices.
They get discounted fuel and promotional giveaways too. Portelli has promised to undercut Coles and Woolworths.
He also promised to discount items by a further 10 per cent if shoppers find them cheaper in Coles and Woolworths. The entrepreneur is known for subscription ventures in property, mobile apps and petrol.
He plans to roll out more locations. He will partner with small Australian suppliers.
Existing LMCT+ members from his rewards clubs can shop immediately without paying again.
- $99 per year
- Membership cost
- Deer Park, western Melbourne
- Store location
- 36
- Portelli age
- June 2026
- Store acquired
Why it mattersOffers shoppers a new way to buy groceries at lower prices, competing directly against Coles and Woolworths.
AustraliaMelbourne shoppers now have a membership-based alternative to Coles and Woolworths, expanding choice in a concentrated grocery market.
✓ Claims checked against the source and corrected before publish. checked 3 h ago
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