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Sacha Baron Cohen. A dark-haired man wearing a blue turtleneck and camel coat smiles at the camera against a red event backdrop.
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Ali G returns to screens 20 years on in Sacha Baron Cohen prank film

Sacha Baron Cohen revives Ali G in a new film of live-action hoaxes and pranks.

Sacha Baron Cohen has revived Ali G, the character he created over two decades ago, in a new film. Rather than tell a story, it shows a series of live-action hoaxes and pranks.

The film features three characters: Ali G himself, plus Erran Morad (a Mossad officer turned security consultant from Baron Cohen's TV series Who Is America?) and Dr Nira Cain-N'Degrocello, a caricature of a self-appointed liberal scourge of cultural appropriation.

Ali is now broke and aging. He pulls pranks on unsuspecting people to earn money, though the film tells viewers who is and isn't in on the gags.

Baron Cohen targets anti-woke figures and others across the political spectrum. The Guardian reviewer noted it is sometimes funny but that Baron Cohen struggles with his character's irrelevance and celebrity recognition has faded significantly since Ali G's peak.

20 years
Years since original
2002
First film year
3 characters
Character sources

Why it mattersThe film tests whether a character infamous for controversy two decades ago can still land comedy or whether the social landscape has shifted too much.

AustraliaThe film will be available on streaming and cinema screens in Australia, continuing Baron Cohen's long career of provocative comedy on Australian platforms.

✓ Claims checked against the source. checked 1 h ago

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