Thursday 5 November, Power & Policy

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✓ The Guardian AustraliaPower & Policy1 min read

Victorian election campaign uses AI deepfakes to attack opponents

Labor released AI-generated video of Liberal leader Jess Wilson falsely warning about Americanised healthcare, triggering calls for regulation.

Victorian Labor posted an AI-generated video on social media. The video showed Liberal leader Jess Wilson warning about extreme US healthcare costs.

Wilson never said these things. The fabricated prices included $150,000 for a heart attack, $6,000 for an ambulance, and $40,000 for a baby.

Wilson denied the claims and called it a smear. The Liberals responded with their own AI videos.

These showed Premier Ben Carroll asleep at his desk. Transparency experts and the Greens are calling for laws to ban deepfakes in election campaigns.

South Australia and the ACT already have truth-in-advertising laws.

$1.27 billion
Wilson's health plan
$150,000
Fake heart attack cost
$6,000
Fake ambulance cost
South Australia and ACT
Existing deepfake laws

Why it mattersFake AI videos blur the line between real and invented statements in politics, making it harder for voters to know what candidates actually said or believe.

AustraliaVictorian state election this month features AI deepfakes, raising concerns about misinformation. South Australia and ACT already have laws banning deceptive electoral AI.

✓ Claims checked against the source. checked 3 h ago

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