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Five plush toy characters in different costumes and colors arranged in a row
✓ Google Trends Au NSWTechnology & Tools

Meta's cute AI agent Muse hits App Store top spot in debut

Meta's Muse AI agent hit the top of Apple's App Store this week.

Meta unveiled Muse, a cute and customizable AI agent to help people with everyday tasks. The tool shot to the top of Apple's App Store after being featured at Meta Connect.

Mark Zuckerberg showed off his personal version, named Agrippa and dressed in a toga. Meta is also launching a handheld device called the Muse charm.

It's a keychain that looks like a blend of a toy and a Tamagotchi. Muse is being integrated into Meta's smart glasses.

The company says each Muse has its own private secure computer. It will eventually offer privacy so strong that even Meta cannot see user data.

Some users raised security concerns online, questioning whether they want Meta accessing their whole life.

Number 1
App Store ranking
Agrippa
Zuckerberg's agent name
Jolly
Default avatar name
Keychain device
Muse charm form

Why it mattersTech companies are betting that cute, personalised AI agents will drive adoption, but the privacy trade-offs and data risks are unclear.

AustraliaMeta apps are used by millions of Australians, so changes to privacy and data access practices directly affect Australian users' security and personal information.

✓ Claims checked against the source. checked 10 h ago

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