Coles adds 1,600 own-brand products to match Aldi strategy
Coles added 1,600 own-brand products in the past year, bringing its total to around 5,600, as both chains adopt Aldi's strategy to keep market share.
Why it mattersShoppers get more choice and value at lower prices as supermarket giants compete harder, but the market remains heavily concentrated in two hands.
AustraliaAustralian families have more budget-friendly grocery options as Coles and Woolworths race to match Aldi's low-cost range.
✓ Claims checked against the source. checked 3 h ago
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