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Coalition warns Advance's campaign could cost them Victorian majority

Victorian Coalition MPs criticize Advance's $350,000 campaign in 20 Labor-held seats, saying it undermines their messaging and risks costing them majority government.

The Coalition criticized lobby group Advance's $350,000 campaign in 20 Labor-held seats and warned it could hurt their chances of winning majority government at next month's election. Advance called it a federal campaign trial.

The campaign's main part is an AI-generated ad. It shows Premier Ben Carroll with past leaders Jacinta Allan and Daniel Andrews, saying "put Labor last".

Several Coalition MPs said this goes against their months-long message. They told voters the only way to defeat Labor is to vote Liberal and National.

Advance called this criticism "galactically stupid". They questioned why the Coalition is not further ahead in polls.

Several seats targeted by Advance are also contested by One Nation. This could complicate the Coalition's path to majority.

$350,000
Advance campaign cost
20 Labor-held
Target seats
Cost majority government
Coalition warning

Why it mattersAdvance's campaign could split conservative votes in crucial marginal seats and help One Nation instead of the Coalition. This matters in what is shaping as a close Victorian election.

AustraliaThe conflict matters to Victorian voters deciding which party to support in next month's state election, with One Nation, Labor, and the Coalition all competing for key seats.

✓ Claims checked against the source. checked 2 h ago

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