45% of Aussies budgeting early for Christmas this year
Woolworths data shows nearly half of Australian shoppers are planning Christmas purchases earlier than usual to spread costs.
New Woolworths data shows 45 per cent of shoppers are budgeting for Christmas earlier than usual. Younger families lead this trend.
Shoppers are spreading purchases across weeks instead of spending at the last minute. Spreading purchases across weeks helps them manage budgets.
Woolworths has launched a 2026 festive range with nearly 500 products. This includes a three-course Christmas spread starting at $100.
Shoppers are using shopping lists and buying own-brand products. They are saving loyalty dollars to make Christmas affordable.
Long-life items like puddings and fruit cakes have been on sale since August. This lets shoppers spread their spending across months.
- 45 per cent
- Budgeting early percentage
- Nearly 500
- Festive products in range
- $100
- Three-course spread price
- More than 1,000
- Everyday products discounted
Why it mattersShows Australian households are tightening Christmas budgets due to cost pressures and planning differently.
AustraliaAustralian shoppers are changing how they spend on Christmas, reflecting broader household budget concerns across the country.
✓ Claims checked against the source and corrected before publish. checked 2 h ago
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