Guzman y Gomez serves imported pork without telling customers
GYG sources pork from Denmark alongside Australian supply. But customers see no menu labels revealing the origin.
Mexican fast-food chain Guzman y Gomez imports hundreds of tonnes of Danish pork each year. It uses this meat for burritos and tacos.
Yet customers have no way to know where the meat comes from. The company says it sources pork from both Australia and Denmark.
It does this based on seasonal quality, availability and pricing. Australian Pork Limited calls this imported meat hiding in plain sight.
No law currently requires food chains to label pork origin on menus, unlike seafood. Australian producers argue their pork meets stronger animal welfare, labour and environmental standards.
Research shows nine in 10 Australians want pork origin labelled on menus. About two-thirds say they would pay more for it.
- hundreds of tonnes
- Annual Danish pork imported
- 9 in 10
- Australians wanting menu labels
- two-thirds
- Would pay premium for local pork
Why it mattersCustomers cannot make informed choices about where their food comes from. Local farmers lose sales to cheaper imports despite stricter standards.
AustraliaA push for pork labelling laws could reshape what Australian fast-food chains serve, similar to seafood labelling rules already in place.
✓ Claims checked against the source. checked 2 h ago
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