Canberra farm finds success selling directly to customers
The Lilleyman family put a direct sales micro-market in a shipping container. It made their Canberra farm financially viable for the first time.
Amberly Farm on Kambah Pool Road started with a farm fridge selling eggs in 2018. The family expanded with a shipping container micro-market in 2024 that restocks daily.
The farm sells hormone-free beef and spray-free microgreens. It also sells pasture-raised eggs from 5,000 hens across 100 acres, plus pantry items.
All are produced on or near the property. Guy Lilleyman runs the micro-market.
His brother Adam manages the hens. Guy also grows microgreens.
Selling direct to customers instead of wholesalers raised their profit margins. This made farming work for the first time.
The family came to farming in 2012 with no farm background. Now they have a path forward.
- 100 acres
- Farm acreage
- 5,000
- Hens on property
- 2024
- Farm gate installation
- 100 metres up driveway
- Food miles to market
Why it mattersDirect sales to customers can transform small farms. They go from losing money as hobbies into sustainable businesses with better profit margins.
AustraliaAn Australian family farm demonstrates a model that allows farmers to keep more of the sale price by cutting out middlemen.
✓ Claims checked against the source and corrected before publish. checked 1 h ago
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