Woolworths closes Bunch free sample program on October 27
Woolworths is shutting down Bunch, its members-only free sample program, on October 27 and moving customer reviews to the main shopping app.
Woolworths will close Bunch on October 27. Bunch is a members-only website.
The program offered free product samples in exchange for customer reviews. The standalone platform has been a community space where customers could taste test new items.
They could share feedback with other members. Customer reviews will migrate to the main Woolworths website and app.
The retailer expects them to reach far more shoppers during checkout. Members will no longer receive free samples.
They will get special appreciation offers added to their Everyday Rewards accounts. Reviews posted by Bunch members will stay visible on the Woolworths app and website.
They will not be accessible through the closing platform. The shift consolidates Woolworths' digital strategy around its main shopping app.
Separate platforms are no longer maintained.
Why it mattersMembers lose free samples and a dedicated community, though their reviews will gain wider audience reach.
AustraliaAustralian Woolworths customers active in Bunch will need to transition to the main app to access reviews and receive their rewards.
✓ Claims checked against the source. checked 2 h ago
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