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✓ ConversationPower & Policy

NSW to require disclosure of AI-altered rental property photos from 2027

New South Wales is creating a law. Real estate agents must tell renters when ads have AI-altered or digitally enhanced images. These images could mislead prospective tenants.

From 2027, NSW real estate agents must tell renters when property photos have been changed digitally or made with AI. Agents use this technology to brighten rooms, add furniture, improve gardens, or remove features that look bad.

Sometimes they create things that do not exist. The new rule requires them to tell renters if the changes could mislead them about the home.

Experts question if a simple label is enough. Research shows people often struggle to understand information they are told about.

Simply telling someone an image is AI-altered does not explain what actually changed. Victoria, Queensland and Tasmania already have rules against misleading property ads, no matter how ads are made.

2027
Implementation date
Victoria, Queensland, Tasmania
Other states with rules

Why it mattersRenters and buyers are making housing decisions based on fake or misleading images. Clearer disclosure rules aim to protect them from finding out that a property looks very different in person.

AustraliaRenters and buyers in NSW will get clearer notice of enhanced property photos from 2027. Other states are watching the new law to decide whether to strengthen their own consumer protections.

✓ Claims checked against the source. checked 2 h ago

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