Nearly 50,000 US visitors expected to spend big in Melbourne for NFL game
About 48% of the MCG crowd came from outside Melbourne, with 10-12% flying in from the US with high spending power.
The first regular-season NFL game in Australia drew fans from across the country and overseas. Some 48% of the expected crowd came from outside Melbourne.
Nearly 50,000 consumers will likely spend a long weekend or more staying, eating, and shopping in the city. Of the expected crowd, at least 10% to 12% travelled from the United States.
NFL's Australia chief Charlotte Offord said American visitors have deep pockets and plan to stay at least a week to 10 days. They are eating out, visiting cafes, and shopping across the city.
Hotel occupancy rates have hit an all-time high.
- 48 percent
- Visitors from outside Melbourne
- Nearly 50,000
- Expected consumers staying
- 10 to 12 percent
- US visitors percentage
- 7 to 10 days
- Typical US visitor stay
Why it mattersInternational sporting events can generate major tourism spending that spreads through hotels, restaurants, and retail for days or weeks after the match.
AustraliaMelbourne's hospitality and tourism businesses are seeing a significant boost from American and interstate visitors spending on accommodation, food, and shopping during the NFL event.
✓ Claims checked against the source and corrected before publish. checked 16 h ago
