Roberts-Smith teams with gym brand that sold 'war crimes' supplement
Ben Roberts-Smith, awaiting trial on war crimes charges, partnered with Zero Limits supplements, which previously sold a pre-workout called 'war crimes'.
Ben Roberts-Smith, one of Australia's most decorated living soldiers, is awaiting trial on war crimes charges. Roberts-Smith has launched an apparel brand called Epic 1 Two.
In October, he appeared in a social media collaboration between his brand and Zero Limits supplements. The gym supplements company is run by right-wing podcaster Chris Katelaris, also known as 'Big Chocky'.
Months earlier, Zero Limits sold a pre-workout product titled 'war crimes' in a flavour called 'kill or capture cola'. Its label showed a hooded captive in a room with an Australian flag.
Roberts-Smith also praised another Zero Limits pre-workout on Instagram and appeared on their podcast. He has not been shown endorsing the 'war crimes' product itself.
- Epic 1 Two
- Roberts-Smith brand
- Chris Katelaris (Big Chocky)
- Zero Limits co-owner
- 26 July
- Product promotion date
- Kill or capture cola
- Product flavour name
Why it mattersA public figure facing war crimes charges is collaborating with a company that monetised the exact concept through edgy branding.
AustraliaRaises questions about brand partnerships and responsibility for Australian figures in high-profile legal situations.
