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Luiz Inácio Lula. A man in a dark blue suit and pink tie wearing the green-and-yellow Brazilian presidential sash with a gold medallion, smiling broadly at the camera against a light background with
✓ ConversationPower & Policy

Meta restricts Lula's ads days before Brazil votes, raising election fears

Meta briefly restricted President Lula's campaign ads just days before Brazil's election. This raised concerns about the company's power in close races.

Brazil votes this Sunday in its first round of elections. President Luiz Inácio Lula faces right-wing challenger Flávio Bolsonaro.

Flávio is the son of ex-president Jair Bolsonaro. Last week, Meta restricted Lula's campaign advertising account with little explanation.

This raised alarms about the company's role in a tight race. Separate investigations by Amnesty International and Ekō tested Meta's systems.

Researchers created fake ads based on known false claims. They submitted them from a US-based account targeting Brazilian voters.

Meta approved 13 of 15 in one test. These would likely break Brazilian election rules.

US President Donald Trump openly backs Bolsonaro. He has pressured Brazil with tariffs.

He also defended Meta against court orders. The orders tell Meta to remove political content.

Why it mattersTech platforms have power to limit political ads. This power can decide close elections. It affects whether voters get fair information about candidates.

AustraliaNo direct Australian effect yet, but Brazil's election tests whether US tech giants can influence voting in other democracies without scrutiny.

✓ Claims checked against the source and corrected before publish. checked 2 h ago

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