H&M Australia pays $138,600 penalty over fire safety label breach
H&M paid $138,600 for missing fire safety labels on 4,400 children's clothing items.
H&M Australia paid $138,600 in penalties. The ACCC issued seven violation notices.
Fire safety labels were missing from children's pyjamas, dressing gowns and similar clothing. The garments met flammability standards.
But they lacked the required warning labels. The missing labels created unnecessary risk to families, according to ACCC deputy chair Catriona Lowe.
H&M voluntarily recalled the affected items in July 2024, April 2025 and June 2025. The retailer agreed to launch a consumer awareness campaign.
It also agreed to improve its product safety processes. Australia expanded children's nightwear standards in 2017.
This included wearable blankets and sleeped towels. Companies had to follow these rules from January 2020.
Wider-cut clothing poses greater fire risk. This is because more oxygen can reach the fabric.
- $138,600
- Penalty amount
- More than 4,400
- Affected clothing items
- Seven
- Infringement notices
- 2017
- Standards update year
Why it mattersThe penalty shows that even large retailers face high costs for compliance failures. It reminds businesses that labelling rules exist to protect children.
AustraliaRetailers across Australia now face fresh scrutiny over children's clothing labelling, and consumers should check recalls on any items purchased during the affected periods.
✓ Claims checked against the source. checked 3 h ago
