Launceston bike shop marks 25 years by sticking to its core
Nathan Jackson's Cycle2 in Launceston survived 25 years by dropping its cafe in 2013 to focus on serving cyclists.
Jackson opened Cycle Torque and Coffee in 2001 as one of Launceston's first businesses to pair a cafe with its core trade. In 2013, when Derby's mountain bike trails were announced, he removed the cafe to make room for more bikes and renamed it Cycle2.
Jackson said demand for road bikes drove early growth, and Covid later sparked huge interest in cycling. Jackson credits steady adaptation for the business' longevity.
Jackson praised Launceston's other bike shops, saying cyclists in the area are spoilt for choice. The business has weathered changing spending habits over the past three years but is holding its own.
- October 2001
- Founded
- October 2026
- Marked 25 years
- 2013
- Cafe removed
- Owner and founder
- Nathan Jackson
Why it mattersA 25-year business survival shows that focusing hard on your core trade and adapting when the market shifts can matter more than chasing trends.
AustraliaLaunceston's cycling community gains a steady, long-running local shop that understands the local market.
✓ Claims checked against the source. checked 2 h ago
