Younger fashion brands open stores as Australian legacy retailers collapse
Princess Polly started online. Now it's opening physical stores. Legacy fashion retailers are failing.
Princess Polly started online, opening a Gold Coast store in July and in Brisbane this weekend. Hundreds lined up for the opening.
Other brands have done the same. Oz Hair and Beauty, Adore Beauty, Kikiva and Mocka opened physical stores in recent years.
But many older brands have struggled. Mosaic Brands, owner of Katies, Millers and Noni B, along with Cue Clothing, Veronika Maine, Jeanswest and others have collapsed or entered administration.
Experts say selling both online and in stores can work if done right. Customers want more than just cheap prices.
They want the experience of shopping and the ability to buy things right away. The shift shows which brands understand what modern shoppers want.
- July
- Month Princess Polly opened Gold Coast
- Katies, Millers, Noni B
- Mosaic Brands brands
- 188 years old
- David Jones age
- June 2022
- Insolvency rate increase start
Why it mattersRetail is changing. Companies are moving from pure online or pure store-based to both. This shows which businesses understand modern shoppers. And which ones don't.
AustraliaAustralian fashion shoppers will see new brands and new stores opening; retail jobs may shift between online and physical sectors as the market restructures.
✓ Claims checked against the source and corrected before publish. checked 1 h ago
