Chery launches luxury brand Luxeed in Australia, seven-seat people mover
Chery's premium brand Luxeed will arrive in Australia in April-June 2027. The LLounge is a large battery-electric people mover with rear-seat luxury.
Chery is expanding into the Australian luxury market. The new premium brand Luxeed launches in the second quarter of 2027.
The first model is the LLounge, a seven-seat people mover longer than a Kia Carnival. The LLounge uses a range-extended electric powertrain.
A 1.5-litre turbo engine generates electricity for the 53.4kWh battery. Electric motors drive the wheels.
Chery claims up to 305km of battery-only range (Chinese test figures). The LLounge has air suspension, adaptive dampers, rear-wheel steering, and second-row massage chairs.
The Luxeed Stormax performance SUV will follow. Pricing and Australian specs remain unannounced.
- April-June 2027
- Australian launch
- LLounge people mover
- First model
- 53.4kWh
- Battery capacity
- 305km
- Electric range (Chinese)
Why it mattersLuxeed brings another Chinese luxury option to compete with Denza and Zeekr. It offers range-extended electric tech that differs from the all-battery way of rivals.
AustraliaAustralian luxury buyers will have a new Chinese brand offering in 2027, with a large people mover and SUV, expanding premium vehicle choice beyond existing Denza and Zeekr.
✓ Claims checked against the source. checked 2 h ago
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